Bauer bolsters advertising solutions team following review

LONDON - Bauer Media is boosting its advertising solutions team following a review of its magazine advertising strategy.

Abby Carvosso: Bauer head of magazine sales
Abby Carvosso: Bauer head of magazine sales

Nick Jenkins has been promoted to the new role of head of creative solutions, reporting to , head of magazine sales, who led the review.

Jenkins, who was previously associate media director across men's lifestyle brands including Zoo and FHM, will be responsible for driving solutions for clients across Bauer Media's men's, women's and entertainment brands.

He will work with the existing creative solutions teams and the magazine, digital and brand solutions sales teams to deliver cross-media campaigns.

A further three additional roles have also been created as a result of the review. A recruitment process is underway for a creative solutions manager on More!, a creative solutions manager on FHM, and an additional art director to work across the magazine advertising portfolio.

Carvosso said: "Creativity is one of the key drivers of our magazine advertising strategy. Bauer Media has deep insight into audiences that engage with our portfolio of influential brands and this enables us to deliver the innovative campaigns that make a difference to our Clients.

"I believe we now have the right person in Nick to lead and deliver our strategy of originating and unlocking revenue growth on key brands."

Bauer said that a successor to Jenkins as associate media director across Bauer Media's men's lifestyle brands will be announced in due course.

Carvosso, the former deputy-managing director of Grazia and Pop, was promoted to the newly-created role of .

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