The creative centres on the idea of 'Glee-CSEs', exams that test fans' knowledge of the show. The test is available on Heat magazine's website, Heatworld.com.
The deal, understood to be worth a six-figure sum, was created and brokered between Fox, media agency Vizeum and Bauer Access, the commercial creative department of Bauer Media.
The primary outlet is the Heat brand – in print, radio and online – but there will also be branded content on music-TV channels 4Music, Smash Hits and The Box.
Advertising content will feature Heat staff taking Glee-CSEs and Heat will benefit from editorial exclusives about 'Glee' and first-look content during the campaign.
Krissie Ford, head of film at Bauer Access, said: "The Heat audience forms a huge part of the core fan base, and we were keen to deliver an exceptional, innovative and cut-through campaign in line with Heat's inimitable tone and sense of humour."
The campaign will run for an initial burst of three weeks.
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