Oneworld, whose members include British Airways, American Airlines, Qantas and Cathay Pacific, is offering a bonus of 15,000 frequent flyer miles to existing loyalty scheme members and those who sign up to the programme. To qualify, air travellers must fly on at least three Oneworld airlines, including the one they are registered with as a frequent flyer, between October 1 and November 30.
Oneworld hopes to poach customers from Star Alliance operators, which include Lufthansa, United, Air Canada and Singapore Airlines.
Star Alliance recently targeted members of the Oneworld airlines' frequent flyer schemes by offering to match their status if they transferred. The scheme was criticised by British Airways as "effectively queue-jumping".
Commenting on the latest initiative, Oneworld managing partner John McCulloch said: "It's a way of highlighting to customers new and old that if their travels take them beyond their regular airline's schedules, they'll receive the same high level of care, service, support and frequent flyer privileges from all the other carriers in our group."
The Oneworld bonus offer is being promoted through press and poster advertising and by individual carriers.
The 15,000 air miles can be redeemed against flights across the frequent flyer programmes of Oneworld's member airlines.
Since Oneworld launched five years ago, members have been able to collect points that they can use across the group's network, which covers 135 countries.
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