
The event, which kicks off at 7pm is expected to go on until the early hours of Friday morning.
Entertainment at the iconic venue will include a 4D light show as well as live performances from Nicole Scherzinger and digital illusionist Marco Tempest.
EE will be the first brand in the country to offer a mobile 4G service, providing superfast mobile internet at speeds typically five times faster than 3G.
The parent company behind Orange and T-Mobile, Everything Everywhere rebranded to EE last month. It will launch 4G in ten cities tomorrow (30 October) and is expected to cover 16 cities – a third of the UK population – by the end of the year.
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