The developers of the Battersea Power Station site in south London have turned to the art deco style of 1920s and 1930s travel advertising to help their property marketing stand out.
The latest phase of flats on the site is being pushed with print advertising in the Financial Times and the Daily Telegraph that prominently features the chimneys of the old power station, which was first opened in 1933.
Danish illustrator Mads Berg has created six different illustrations for the campaign.
Client: Battersea Power Station Development Company
Agency: Brave
Illustrator: Mads Berg
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