Working with agency Mischief PR, the wine brand will host the Barefoot Refresh Summer Cool Down on Dalston Roof Park in London. The ‘cool’ element will be delivered in the form of unique water features designed to refresh the crowd.
These will include a giant foam pit, water sprinkles, CO2 jets and coloured water sprays. Fairweather DJ Zara Martin will provide the music, while Barefoot will provide cold glasses of its Refresh variety.
The event was originally set to take place on 19 July, however was rescheduled due to ‘unforeseen’ circumstances.
The experience will kick off a series of smaller Cool Down events, which will be held at parks and open spaces across the UK in the coming weeks. These will feature T-shirt cannons, fun activities and sampling campaigns.
The brand aims to target 100,000 consumers across the six week campaign.
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