The first of the campaigns breaks on Friday, for Barclay Openplan, with a spot called "Pleasantville".
The action of the ad takes place in one small town. It shows a man walking down the street, past a TV shop. He stops and sees rows of black-and-white televisions, but one of them is on and has image of a colourful knickerbocker glory turning on the screen. A similar thing happens in a hairdressers, where a young women looks at a magazine and sees an image of the knickerbocker glory.
A voiceover tells customers of a plan to save people money by making their finances work and the ad finishes with the line: "Openplan from Barclays, fluent in finance". It ties in with the main branding campaign for Barclays, starring Samuel L Jackson, and also created by BBH. This ends with lines including: "Money speaks in many languages. Barclays understands them all."
The second ad campaign, also by BBH, is for the Woolwich, part of Barclays Group. It promotes Woolwich's independent advisers and breaks on October 7. Media buying for both campaigns was by Starcom Motive.
Barclays' third advertising campaign, created by BMP DDB, will also break on Monday October 7 and will promote Barclaycard's tie-up with the new reward scheme Nectar. Media buying for this campaign was by OMD.
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