The advertisements, part of the bank's 拢14m annual spend which it handed to BBH last summer, break on Friday across TV, press, outdoor and posters on the London Underground at Bank tube station.
The ads demonstrate the benefits of having a current account, mortgage and savings accounts linked together, rather than keeping them separate. The ads run with the strapline, "Altogether better".
The TV campaign breaks this Friday with two 10-second teaser ads using close-up shots of either a Knickerbocker Glory ice cream or a ice lolly. The camera then pans out to reveal their three layers coming together with a voiceover that says: "Does your bank account look this good"?
The next ad will break after this weekend and lasts for 40 seconds. It has been filmed in a similar mood to the film 'Chocolat' and shows a child eating single-flavour ice creams and looking miserable.
Then a waitress brings over a Knickerbocker Glory and the child looks happy. The voiceover then says: "Because things are often better when you put them together". The ad ends with the strapline, "Openplan from Barclays combines your current accounts, savings and mortgage".
Barclays appointed BBH last July after the then newly appointed group marketing director Simon Gulliford got rid of incumbent Leagas Delaney in a shake-up of the company's marketing activity.
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