Harvey, who was previously Barclays customer experience director will have responsibility for marketing all Barclays retail products, including the Woolwich portfolio and its integrated banking offer Open Plan, which is being rolled out across the Barclays group.
Harvey will report to Gulliford alongside marketing directors for the retail bank, business banking, Barclaycard, and Barclays private clients as the bank brings brands more tightly under Gulliford's control .
The move to bring the Woolwich under the personal financial services division sees the marketing director for the Woolwich report to Harvey.
Kieren Letts, Woolwich customer experience director, is strongly tipped to take the marketing director role, after chief marketer Sue Sjuve took up a non-marketing role within the main Barclays bank. The other candidate, Woolwich head of marketing Ian Jackson is believed to be seeking opportunities elsewhere in the group.
George Bothwell has been appointed business banking marketing director also as part of the wider restructuring. He was previously marketing consultant and replaces Sara Deeks, who has been made change director with responsibility for implementing the new marketing structure.
Harvey, Bothwell and all divisional marketing directors will liaise with Barclays' 'centre of excellence' when planning brand strategy and communications.
The centre consists of customer insight, brand strategy and marketing operations.
Gulliford said that the restructuring of Barclaycard's marketing would not take place until after that of the Woolwich, probably in the second half of this year.
Although an agency review is not imminent, he said he would "always look to rationalise agencies where possible". Barclaycard is handled by BMP DDB, the Woolwich by Publicis and Barclays by Bartle Bogle Hegarty.
_1.jpg)
.jpg)
