Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field communications (NFC) technology last month. It allows consumers to make payments of up to £15 at participating retailers such as McDonald's, Subway and Pret a Manger.
To promote the scheme, Barclaycard has reworked by BBH to feature the central character paying for his breakfast using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise the simplicity with which consumers can pay for goods with mobile phones.
The payment brand has also changed the backing track, swapping Boston's 'More Than a Feeling' with Petula Clark's 1965 hit, 'Downtown'.
Gary Twelvetree, Barclaycard global brand director, oversaw the development of the ad, following . Troy led the development of both Barclaycard's ""and "rollercoaster" ads, before joining Moneysupermarket.com as director of consumer marketing in January.
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