Bank of Scotland 'with you all the way' by RKCR/Y&R

Bank of Scotland 'with you all the way' by RKCR/Y&R
Bank of Scotland 'with you all the way' by RKCR/Y&R

The Bank of Scotland is launching a new visual identity to refresh the bank's traditional values.

The brand campaign aims to show consumers the bank's traditional values of relationship banking, customer empathy and expertise.