Bang & Olufsen follows top FFwd trio to Snowball

June 12, 2003

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Bang & Olufsen follows top FFwd trio to Snowball

LONDON - Three former directors of below-the-line agency FFwd have set up a direct marketing agency called Snowball, and have poached one of their former employer's clients, Bang & Olufsen, as their first client.

The trio are Damian Bentley, who was joint managing director at FFwd, Gerald Eastwood and David Powis.

Snowball will manage Bang & Olufsen's data processing activity and create a centralised database to help the company's 200-strong UK dealerships target customers more cost-effectively.

FFwd had handled Bang & Olufsen's business for five years.

Snowball has also picked up business-to-business activity for building management firm All Group.

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Marketing