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Baileys' latest campaign is a comedy soap opera about a coffee pot that falls in love with a bottle of the Irish cream liqueur, much to the chagrin of a jug of milk.

Mother created the series, which will play on Instagram’s new video carousel feature that was first made available to advertisers in May. The eight-part soap will unfold over two weeks and tells the story of a coffee pot who strays from his old partner, milk, and starts a new relationship with Baileys. The ads will only run in the UK but they fit in with the brand’s EU-wide campaign to tell people that Baileys makes a delicious partner to coffee.