Badly Drawn Boy donates track for War Child fundraiser

LONDON - Badly Drawn Boy, Travis and Spiritulized are the first three acts giving tracks to warchildmusic.com, a new web site selling exclusive downloads in aid of the War Child charity's global relief work.

The project, to launch in mid-June, will offer a monthly flow of new music from many of the world's finest acts. Pricing will be 99p per track or an inclusive £3.50 monthly subscription. Downloads will be Apple Macintosh and iPod, and PC compatible.

Tracks can be purchased using mobile phones via SMS, credit cards, or via BT click&buy, which allows users to pay by credit or debit card, direct debit or via their BT phone bill account.

All profits will go directly to helping children in the worlds most troubled regions.

The site is the brainchild of managing director James Topham and editorial director Ben Knowles, formerly NME editor.

Topham explained: "Every track -- and we're after everything from covers to acoustic versions, live recordings, alternative mixes or simply unreleased tunes -- will be exclusive to Warchildmusic. This is an ongoing project which we're sure will quickly become essential for artists and fans alike."

Warchildmusic has been designed and built by free online music destination Video-c, and the download/payment mechanism is being handled by 7 Digital Media, which specialises in secure distribution of digital media.

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