The pre-mixed Bacardi Pina Colada, a combination of Bacardi rum, coconut and pineapple, is on sale in 700ml bottles at Sainsbury's for an introductory price of £10. The new blend accompanies the brand's established range, which includes Bacardi Mojito, launched last year.
To accompany the launch, the brand is promoting its mojito ready-to-serve cocktail bags of crushed ice in Tesco, Sainsbury's and the Co-op. The ads feature "how-to" instructions for making the perfect mojito.
Bacardi is also releasing two new additions to its ready-to-drink canned range – Bacardi Superior rum and zero calorie cola, and Bacardi and ginger beer. These are also available in Sainsbury's and retail at £2.55.
to refocus its marketing efforts on social media platforms, such as Facebook, which will host its branded content over the next two years.
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