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Bacardi is launching a five-figure online-only promotion with Emap

Digital's clubbing web site mixmag.net.

The aim of the campaign, which is running until the end of the month, is

to promote the drinks giant's Bacardi Breezer brand with a club

night.

Bacardi is running a competition for clubbers to win VIP tickets to a

special night called Vivid, for which a club in Newcastle will be

redesigned in a Bacardi-style street party theme.

Emap Digital has created a microsite that will feature within

www.mixmag.net with information on the event, special guests and the six

featured DJs including audio samples of their work.

The microsite also features a link through to the Bacardi Breezer web

site (www.bacardi-breezer.co.uk).

"The real push for the online element is because we get the real core

clubbers through the web site and there are only a limited number of

tickets," said Mandy Key, commercial director at Emap Performance

Online.

"Bacardi Breezer wanted to make it a targeted reward for the core Mixmag

brand fans."

The club night on 15 December is being cross-promoted through Emap's

ticket site Aloud.com and through Kissonline.co.uk, the youth-oriented

web site for Kiss radio and TV, as well as on email newsletters that go

out to around 100,000 subscribers.

The Bacardi Breezer logo and competition will feature on the mixmag.net

home page. The site will also have banners, promotional features and

news on topics such as special guests appearing at the event.