Bacardi’s birthday parties will offer Bacardi cocktails and musical performances and a mixture of celebrities and consumers will be invited.
Germany is hosting the first party on 28 January, followed by events in Canada, the US, Europe, Latin America, Asia-Pacific and the Middle East. A UK party will take place on 29 March.
Rolling Stone magazine will hold a ‘super party’ in Indianapolis on 4 February, the night before the American football Super Bowl game.
Other activities include displays of three metre-tall 3D Bacardi bats at international airports and a party aboard the Celebrity Summit ship as it departs from San Juan, Puerto Rico.
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