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Bacardi Breezer has strengthened its online offering by signing a

five-figure deal with FilmFour to sponsor a 100 Greatest Film Stars

microsite.

Users can nominate their favourite film stars on the microsite

(www.filmfour.com/stars) until 16 November, and the Top 100 will be

announced just before Christmas.

Hosted by Tom Cat, the star of the recent Bacardi Breezer ad campaigns,

the microsite also offers branded screensavers and e-cards, and provides

a link to a competition page on the Bacardi Breezer web site

(www.bacardi-breezer.co.uk).

The drinks brand recently announced a promotion with Emap Digital's

clubbing site mixmag.com to offer users the chance to win VIP tickets to

a branded club night in Newcastle (Revolution, 7 November, p10).

"Site sponsorship is only a part of our overall marketing strategy, but

a promotion like this offers a lot more than basic banner and button

advertising," said Graeme Harrison, director of Subway 10, the digital

brand development agency that co-ordinates Bacardi's online

strategy.

"With FilmFour we are able to get the brand integrated into the content

of the site and get users interacting with something that they really

enjoy," he added.

The microsite was designed and built by FilmFour and follows the 100

Greatest Films campaign that ran on its site earlier this year.