His responsibilities in the position, created following a wider restructure, will include overseeing international consumer and trade marketing and innovation for the rum brand.
Woolfenden joined Bacardi three years ago from Procter & Gamble. During his time at P&G he worked across its laundry portfolio and oversaw the Ariel ‘Turn to 30' campaign.
Last month Bacardi announced a tie-up with The Black Eyed Peas world tour. The brand plans to run activity around the group's concerts in the UK in May.
.jpg)
.jpg)