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B&Q welcomes spring with a bloomin' lovely outdoor and print campaign.

The work juxtaposes floral imagery with bold, white text to encourage green-fingered consumers to pick up some plants from the retailer. While one ad claims that "happiness does grow on trees, and windowsills", another reads "2,000 natural highs", in reference to the size of B&Q’s plant range.

B&Q kicked off its "We will grow again" campaign last month with an ad narrated by Game of Thrones actor Rory McCann.