Air Wick "Brains in bloom" by Havas London

Air Wick brings to light the emotional impact of essential oils with a soothing spot, created entirely using CGI.

Set to Tchaikovsky’s Waltz of the Flowers, the ad shows a bunch of flowers as they bloom to form a big ol’ brain. It was created by Rosie Bird Smith and Lyndarn Harrison, while media was handled by Zenith.

Earlier this year, Air Wick launched a similar spot to promote its Botanica range.

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