B&Q "New brothers" by Leo Burnett London

March 29, 2017

It can be tough sharing your space when your family suddenly expands, as the "new brothers" discover in the latest ad for B&Q, directed by Dexter Fletcher.

The work is part of "Start something new", the Kingfisher brand's first international, multi-platform marketing campaign.

It launched on 23 March in the UK and will roll out across France and Romania.

Credits

Chief customer officer, Kingfisher
Pierre Woreczek
Agency
Leo Burnett London
Chief creative officer
Chaka Sobhani
Art directors
Rob Tenconi
Mark Franklin
Copywriter
Rob Tenconi
Mark Franklin
Client service director
Jo Tauscher
Agency producer
Michelle Hickey
Director
Dexter Fletcher
Production company
Black Label
Executive producer
Dom Freeman
Producer
Jules Fennell
Editor
James Rose
Cut & Run
Post production
The Mill
Sound design
Sam Robson
750mph
Director of photography
Ed Wild

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