Credits
Creative agency
Set designer
Photographer
Retouchers
B&Q "Choose change" by Uncommon Creative Studio
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Advertiser
B&Q -
Agency
Uncommon Creative Studio -
Sector
Consumer Goods -
Exposure
United Kingdom
B&Q is running an out-of-home, print, digital and social media campaign by Uncommon Creative Studio.
The work features eight executions, each focused on an aspect of DIY and homewares, such as tiling, furniture and wallpaper. They emphasise the design qualities of the retailer's interiors range by juxtaposing it with stripped-back and dilapidated settings.
Designed by Thomas Bird and shot by Kevin Mackintosh, the ads are appearing in OOH and DOOH locations, as well as in print and online.
