LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing.
The winner of the pitch, which is being handled by Creative Brief, will initially be briefed to handle direct response TV, direct response press and outdoor activity for the company's over-50s life-insurance business.
AXA, which is planning to increase its marketing spend, will also continue to work with its incumbent direct agency, Bray Leino.
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