The US-owned company, which built its customer base through the 60s' "Avon Calling campaign, has appointed the Associated Newspapers-owned customer publishing operation, Cube, to produce the title, which launches in an initial one-off issue at the end of June.
The 32-page magazine, titled The Spirit of Summer, will be distributed through Safeway stores and also be packaged alongside the traditional Avon brochure.
The idea for a UK-based Avon magazine was first mooted in 2000, when the company launched a quarterly title, A, in the US. The re-emergence of the concept comes as Avon pursues a global drive for teenage customers.
The company has signed the pop band Atomic Kitten to promote its Color Trend range in the UK in January this year, and has pursued a worldwide emphasis on SMS and e-marketing campaigns.
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