Financial Services

Aviva 'ITV Drama Premieres idents' by AMV BBDO

September 14, 2011

Aviva 'ITV Drama Premieres idents' by AMV BBDO
Aviva 'ITV Drama Premieres idents' by AMV BBDO

Aviva is using real-life customer experiences to demonstrate how it looks after them in times of need, in a series of idents that will run as part of its ITV Drama Premieres sponsorship.

Launching on 18 September during ITV’s new series of Downton Abbey, the idents, created by Abbott Mead Vickers BBDO, show the benefits of income protection insurance.

They were written by Simon Welch and art directed by Matt Welch, and directed by Debbie Anazlone through Partizan.

Credits

Copywriter
Simon Welch
Art director
Matt Welch
Agency planner
Francesca Miles
Agency account man
Rebecca Tickle, Philip Lloyd, Amy Tudor, Isabelle Soskice
Media agency
Zenith Optimedia
Production company
Partizan
Director
Debbie Anazlone
Production co. producer
Ella Sanderson
Post-production company
The Lab
Audio post-production
750mph
Exposure
TV, Facebook, ITV.com

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