Insurance

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

January 04, 2012

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO
Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new MultiCar insurance product.

The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic.

Credits

Head of marketing
Jonathan Pearce
Copywriter
Dave Buchanan
Art director
Mike Hannett
Agency planners
Lou Nolder
Francesca Miles
Shannon Singh
Agency account man
Claire Best
Philip Lloyd
Jonny White
Isabelle Soskice
Media agency
Optimedia
Media planners
Lucy Ogilvie
Rob Gold
Lisa Michael
Production company
HSI (for the TV ad)
Ralph (digital production company for the design and build of Ollie鈥檚 garage, the Facebook application)
Director
Declan Lowney
Production co. producer
Simon Monhemius
Post-production company
The Mill
Audio post-production
Wave
Exposure (eg. Youtube, TV, press)
TV. The ads will also be on Aviva鈥檚 YouTube channel (youtube.com/user/AvivaUK) and in Ollie鈥檚 garage on the Aviva UK Facebook page (facebook.com/AvivaUK)

Featured in this story

RELATED CAMPAIGNS

Aviva "The night job" by Adam & Eve/DDB

Aviva "It takes Aviva" by Adam & Eve/DDB

Aviva "The Aviva extreme driving challenge" by Adam & Eve/DDB

Aviva "Aviva Drive" by Abbott Mead Vickers BBDO

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