Following its sixth straight week at number one in the US box office takings chart, 'Avatar' had grossed $1.86bn worldwide, surpassing Cameron's previous film 'Titanic', which previously held the record at $1.84bn.
Figures from sales house Digital Cinema Media suggest the film has brought in £55m in the UK alone over the last six weeks, and during its entire run, has delivered 11,224,490 impacts for UK advertisers.
The figure is more than double the second-placed film, 'Sherlock Holmes', which DCM estimates has delivered 4,489,796 impacts since its release
Brands to have benefitted from Avatar's success range from Boots and BlackBerry to The Economist and Visit Scotland, who all ran pre-roll campaigns during the blockbuster's run, with Dairy Milk Fairtrade and Sky 3D taking full advantage of the medium airing 3D spots.
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