The division will be headed up by Bailey Hill, who joins the company from PR and marketing agency Square in the Air where she was head of field marketing. She has 11 years of industry experience and started work in the industry as a brand ambassador.
Avantgarde People will steer clear of a ‘one size fits all’ approach for promotional staff, event hosts and brand ambassadors, the agency told Event. It will use bespoke recruitment, briefing, training and reporting processes, similar to what has been pioneered by Avantgarde's headquarters in Munich.
Stuart Bradbury, managing director of Avantgarde London, said: "The majority of our campaigns involve the use of staff in brand ambassador roles. In sourcing and managing our own staff we can ensure the brand is represented in the right way. It also streamlines the reporting process enabling more real-time insight.
"We are delighted Bailey has joined us. She shares our passion for delivering a premium quality service and I look forward to introducing her to our clients."
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