The DVLA campaign will include pop-up ads, synchronised banners, skyscrapers and mid-page units across the AutoTrader.co.uk homepage.
Meanwhile, the branding campaign to promote Total's advanced fuel range, Excellium Fuel, will run on AutoTrader.co.uk until the end of October.
AutoTrader.co.uk claims 47% of UK motorists visit its website each month. Naomi Lay, head of display advertising, said Auto Trader is a proven media channel to reach motorists.
Two weeks ago, Auto Trader owner Trader Media Group announced it will be the first media owner to publish an enhanced ABCe certificate for Autotrader.co.uk. The new certificate will provide agencies with new information, including which country its users are from.
Trader Media Group publishes almost 70 print titles each week with a combined circulation of 1.5 million. Guardian Media Group is the major shareholder of Trader Media Group alongside private equity group Apax Partners.
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