Motors.co.uk has yet to sign off on a marketing budget, but it has held chemistry meetings with UK creative agencies and expects to make an appointment by the end of August.
, but the project was pulled when Motors.co.uk failed to secure a budget.
News of the company’s search for an agency comes as rival Auto Trader has inked a deal with TV channel Dave to appear on more than 260 10-second idents a week across a range of programmes. Isobar is Auto Trader’s creative agency.
Automotive products and services group Manheim bought Motors.co.uk in March 2012 from the Daily Mail & General Trust. Manheim’s US arm also owns Autotrader.com, which is not linked to the UK website of the same name.
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