The offline media account was previously held by MediaCom North, with Diffiniti handling online. The Aegis Media agencies will now be responsible for all offline and online media planning and buying.
‘Aegis has already proved its expertise through its work on our online brief. The pitch gave us the ideal opportunity to consolidate our agency portfolio and by doing so to create a more cohesive and streamlined approach for our overall media campaign,' said Matt Thompson, marketing director at Trader Media Group.
Incumbent ad agency, Hurrell, Moseley, Dawson and Grimmer (HMDG), is unaffected by the review.
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