Auping 'madly in love' by Selmore

Auping 'madly in love' by Selmore
Auping 'madly in love' by Selmore

Dutch bedding retailer Auping has launched a provocative ad campaign to highlight the effective ventilation of its bedding products.

Dutch agency Selmore has created the 45-second spot, which presents a comic twist on the age-old saga of a gold-digging bride trying to do away with her millionaire husband.