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New York Pizza is launching an integrated advertising campaign created by independent agency Selmore.

Three short "mafia style" films called "flour", "warehouse" and "the pizza delivery boy" will be broadcast on national TV in the Netherlands and then seeded online.

The spots will be supported by a raft of point-of-sale material designed to continue extolling the brand's constant drive for the very best quality ingredients.

New York Pizza is the one of the Netherlands fastest-growing pizza delivery chains, with more than 100 franchise holders in 15 years.