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Grey London creative director Chris Clarke reached into his own family history for inspiration in the agency's first work for Aunt Bessie's.

The campaign is inspired by Clarke's "Nanna June", who was certified blind at 16. June was also renowned by the family for her standout Sunday roasts.

The work was written by Clarke, Matt Moreland and Jesse Little, art directed by Clarke and directed by Tom Green through Stink Films. Media is handled by Zenith.

Grey London won the Aunt Bessie's creative account from St Luke’s in February.