The number one term was closely followed by 'Real-time' at number two and 'Personalisation' at number three. 'Content marketing' and 'Social Marketing' came in at four and five.
It appears marketers have been taking what they learnt online on-board this year, with a wide range of brands having experimented with AR to engage consumers. In November alone, both and John Lewis hosted activations that featured the tech, with the latter creating a .
Other brands that utilised AR in 2015 included the , which used the tech to demonstrate the harmful effects of smoking, and The Pokémon Company, which devised an app that let consumers . Lego also heavily embraced AR with its .
Discussing Bing’s findings, Ravleen Beeston, sales director at the company’s Adwords department, said: "Marketers in 2015 were faced with the challenge of reaching the consumer at the right time with the right content on the right device. And moving into 2016, these challenges aren’t going away.
"Figuring out how consumers want to be engaged with in each of their different environments and understanding the consumer decision journey and path of intent is more important than ever before."
Read more about activations that featured the third most-searched for buzzword, personalisation, .
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