The campaign was created by 20:20 London, and features an internet film. It is the first time Audi has used a viral campaign to promote a model.
The viral portrays the viewer as the perfect match for Audi. With an eerie tone, the film looks at elements of the Audi A3, including giving an X-ray view and using the advertising slogan "Vorsprung durch technik". It then switches to giving an inside view of a driver, and spookily includes the name of the recipient at the end.
In another twist, a direct-mail pack is sent to recipients, arriving two days after the viral.
Tim Garbutt, 20:20 London managing director, said: "Audi is known for advanced automotive technology, and it is at the forefront of the new wave of marketing communications."
An above-the-line advertising campaign, created by Bartle Bogle Hegarty, began last week promoting the Audi A3.
View the viral at .
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