Audi 'coins' by Bartle Bogle Hegarty

Audi... coins promote its recuperation technology
Audi... coins promote its recuperation technology

Bartle Bogle Hegarty is following up its recent 'injection' film for Audi featuring a series of needles, with a new spot that uses coins as a visual metaphor for its Recuperation technology.

The ad, directed by Russell Tickner, shows a number of coins spinning fast before slowing and resting face down on a white surface.