The company has hired Seven Squared to publish the bi-monthly title, ASOS Man. The agency already publishes ASOS.com, a celebrity and fashion title distributed to 450,000 customers a month.
The first issue of ASOS Man, targeting those in their teens and 20s, will reach 500,000 men through its inclusion in Zoo and NME magazines, as well as 'freshers week' student goodie bags. It will include features on music, films and fashion.
ASOS.com's sales for the 12 months to 31 March more than doubled year on year from £19.7m to £42.6m.
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