For six days from 22 September, Ask Jeeves will promote the DVD release with an exclusive Friends-themed homepage skin, plus a competition to win DVD box sets or an all-expenses paid trip to New York.
Warner Bros will promote Ask Jeeves with 250,000 inserts in the Friends DVD box set which will drive people back to the site by promoting the competition.
Ask Jeeves has also signed up to sponsor Who Wants to Be a Millionaire on Virgin Media TV channels Challenge TV and Virgin 1.
The search engine has signed an eight-week sponsorship deal for Who Wants to Be a Millionaire, running 21 September.
The new sponsorship deal follows Ask Jeeves' nine-week sponsorship deal with ITV for same quiz show.
_1.jpg)
.jpg)
