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Amateur runners and professional athletes feature in a new global campaign for Asics. 180 Amsterdam created the activity, which comprises a 60-second TV spot that will air during sports events around the world, a longer online film and print executions. The TV ad opens on a jogger who uses a ram’s horn to summon a hoard of runners to join him on a marathon across forests and mountains. The triathlete Gwen Jorgensen and the Olympic sprinter Queen Harrison are among the Asics-sponsored professionals who appear in the spot. It was written by Anna Sweet, art directed by Robbie Graham and directed by Chris Sargent through Somesuch.