Asics "it's a tough game. Go smash it" by 180 Amsterdam

Ga毛l Monfils, the number 15 ranked tennis player in the world, faces a mob of opponents armed with tennis-ball firing guns in a new ad for Asics.

180 Amsterdam created the ad, which airs in time for the 2015 French Open and is backed by print and online executions. The title of the ad is a play on Asics existing slogan: "It’s a big world. Go run it." The spot opens on Monfils walking through a city. He is set upon by combatants with hand-cannons that fire tennis balls and fights back with his racket and athleticism.

Credits

Brand
Agency
President and chief creative officer
Creative director
Copywriter
Art director
Business affairs
Assistant producer
Project manager
Strategist
Editor
Offline producer
Post-production company
Head of SFX
Producer
Supervisor compositing
Live action production company
Director
Executive producer
Producer
Director of photography
Band
Audio post-production
Sound design and mix
Audio post-production

Featured in this story

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access