The jokey ad, which was created by Amalgamated, shows clips and photographs of things that are fair and are not fair to highlight the new fair-trade flavour ‘Fairly Nuts’ which contains nut clusters, caramel swirl and caramel ice cream.
The cinema campaign, planned and bought by WPP media agency Mindshare, included spots against ‘Sex and the City 2’, ‘Streetdance 3D’, ‘Letters to Juliet’, ‘Wild Target’ and ‘Prince of Persia’.
In its first weekend ‘Killers’, which stars Katherine Heigl alongside Kutcher in a comedy romance about a couple who are targeted by an assassin, delivered an estimated 214,913 impacts.
‘Sex and the City 2’ continues to perform strongly. It was the second most watched film of the weekend and delivered an estimated 144,947 impacts.
The impact of the World Cup meant audience figures were lower than usual and the third most watched film of the weekend was ‘Prince of Persia’, viewed by an estimated 79,534 people.
Last week the most watched film for the third weekend in a row was ‘Sex and the City 2’ which delivered an estimated 304,048 impacts followed by ‘Letters to Juliet’ which delivered an estimated 161,923 impacts.
| Total box office figures (18&19 June) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Total weekend box office(£) | Weekend Impacts | Total box office so far (£) | Impacts so far | |||||||||||||||||||||||||||||||||||||||||||||
| Killers (Lionsgate) | 1,053,074 | 214,913.06 | 1,053,074 | 214,913.06 | |||||||||||||||||||||||||||||||||||||||||||||
| Sex and the City 2 (Warner) | 710,238 | 144,946.53 | 19,376,325 | 3,954,352.04 | |||||||||||||||||||||||||||||||||||||||||||||
| Streetdance (Vertigo) | 463,841 | 79,289.06 | 10,960,576 | 1,873,602.74 | |||||||||||||||||||||||||||||||||||||||||||||
| Prince of Persia (Disney) | 389,715 | 79,533.67 | 8,035,706 | 1,639,940.00 | |||||||||||||||||||||||||||||||||||||||||||||
| Letters to Juliet (E1 Films) | 304,319 | 62,105.92 | 1,463,111 | 298,594.08 | |||||||||||||||||||||||||||||||||||||||||||||
| Death at a funeral (Sony) | 287,073 | 58,586.33 | 2,128,373 | 434,361.84 | |||||||||||||||||||||||||||||||||||||||||||||
| Wild Target (Entertnmt) | 282,498 | 57,652.65 | 282,498 | 434,361.84 | |||||||||||||||||||||||||||||||||||||||||||||
| The tooth Fairy (20th Fox) | 249,578 | 62,394.50 | 3,375,473 | 843,868.25 | |||||||||||||||||||||||||||||||||||||||||||||
| Robin Hood (Universal) | 240,842 | 49,151.43 | 14,886,310 | 3,038,022.45 | |||||||||||||||||||||||||||||||||||||||||||||
| Brooklyn's Finest (Momentum) | 203,204 | 41,470.20 | 935,868 | 190,993.47 | |||||||||||||||||||||||||||||||||||||||||||||
| Raavan (Reliance) | 125,130 | 25,536.73 | 125,130 | 25,536.73 | |||||||||||||||||||||||||||||||||||||||||||||
| Our Family Wedding (20th Fox) | 96,385 | 19,670.41 | 96,385 | 19,670.41 | |||||||||||||||||||||||||||||||||||||||||||||
| Greenburg (Universal) | 77,979 | 15,914.08 | 283,806 | 57,919.59 | |||||||||||||||||||||||||||||||||||||||||||||
| Raavanan (Ayngaran) | 72,599 | 14,816.12 | 72,599 | 14,816.12 | |||||||||||||||||||||||||||||||||||||||||||||
| Space Chimps 2 (Entertnmnt) | 71,355 | 14,271.00 | 1,565,128 | 313,025.60 | |||||||||||||||||||||||||||||||||||||||||||||
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