Asda wins out in market share

LONDON - Asda's consistent low-price positioning appears to be paying dividends, according to the latest TNS Worldpanel grocery market share figures, with the retailer producing its highest year-on-year growth rate leading to an all-time record share.

Asda
Asda

The Wal-Mart-owned retailer grew by 8.8% for the 12 weeks ending 22 February leading to a share of 17.3%. Morrisons also continued to perform strongly with an 8.2% growth lifting its share from 11.6% to 11.8%.

Tesco continued as the dominant force with a 30.8% share, an increase of 5% on the previous year.

While discounters such as Aldi Lidl and Netto continue to perform well with combined share lifting from 5.5% a year ago to 63%, freezer centres are enjoying the double benefit of a low-price reputation and a renaissance in the frozen food category.

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