Created by digital agency MadeByPi, the site showcases information and ideas on how customers can make healthy living easier, whilst increasing the retailer's engagement with its customers.
The site offers customers interactive experiences, such as rating articles, as well as monthly polls, podcasts and BMI and Nutritional calculators. Users also have the option to introduce the website to friends, increasing awareness of health issues and driving more visitors to the site.
The new site replaces ASDA's previous ‘feel good' site.
.jpg)
.jpeg)