The ads, which were launched in the 1990s recession, have featured Sharon Osbourne, Julie Walters and a number of ‘real-life mums', patting their pockets to emphasise the spare change left over from their grocery shopping.
The Wal-Mart-owned supermarket reported last week that it had beaten its full-year sales and profit target with 6.5% growth in like-for-like sales, which it claims was driven by its long-term commitment to everyday low prices.
An ASDA spokeswoman said: ‘Everyone recognises the pocket-tapping ads and people always talk about them, so we think it's the most iconic way to emphasise our value message.'
The company has moved away from big-budget, celebrity-led ads recently. Its Christmas campaign featured the inhabitants of a Yorkshire village and its latest campaign showed its staff carrying out money-saving initiatives in-store.
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