The independent agency saw off competition from RPM, The Corner and VCCP to win the brief to develop a platform for the Ascot racing season that will attract new customers and lock in the old ones.
Ascot uses Publicis Groupe’s MediaVest for its media planning and buying.
±±¾©Èü³µpk10 first reported news of Ascot’s creative pitch in July. The racecourse previously used the now-defunct integrated agency, Mercier Grey, for its advertising.
Juliet Slot, the commercial director of Ascot Racecourse, said: "We conducted a very thorough pitch process to find an agency that demonstrated a strong understanding of our brand and audience.
"Antidote have translated that into creative that will, we believe, deliver a huge step forward for us at every touch point. We are hugely excited about the Royal Ascot campaign, which is in production, ready to be launched in the new year."
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