The Asahi Slow-Mo Booth gives up to four people at a time the chance to capture a clip in cinematic slow motion video and immediately share it on social media.
The three-metre high booth has been constructed from more than 1,500 metal rings and forms the shape of an Asahi pint glass sitting on a giant beer coaster.
Special effects can be added to the booth, such as a jet of malt-infused condensation that mimics the experience of opening a bottle of beer, and 100 ping-pong balls launched two metres in the air from a secret trap door.
Brand ambassadors will provide each guest with an RFID token in the shape of an Asahi bottle cap. These can be inserted into the booth’s 'coin slot' to gain entry.
Video from the booth is sent to guests for posting on Facebook, Instagram and Twitter using the #AsahiSlowMo hastag.
Following its launch at an exclusive brand event tonight, the booth will embark on a UK tour, visiting some of the nation’s top venues and events.
Fans of the brand have been encouraged to check its social channels to see where the booth will travel.
Samantha Catford, Asahi’s UK brand manager, said: "We wanted to create an experience that’s fun, exciting, shareable but also one that conveys the crisp and refreshing qualities of Asahi Super Dry. The result is a world-first: a branded super slow-mo booth which takes the photo booth concept to the next level while linking to the brand’s unique qualities and reputation for innovation."
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