LONDON (Brand Republic) - The UK advertising watchdog has upheld a complaint from BSkyB against rival ONnet’s claims in its ads to offer “full internet access”.
According to the Advertising Standards Authority, the term “full internet access” means more than simple access to the worldwide web.
BSkyB and three members of the public objected to a national press ad and advertorial for ONnet, challenging its claim of full internet access via domestic TVs. They disputed that ONnet offered full access to rich media sites, which use video and complex graphics such as Flash.
ONnet defined internet access as the ability to use a device to type in a “www” address and be delivered via a telephone line connection to the entrance to the website bearing that address.
The ASA has decided ONnet’s claim “misleadingly exaggerated the level of internet access available”.