Cadbury鈥檚 latest ad for Creme Egg, 鈥淭he golden goobilee鈥, is in the news after several publications covered the popularity of a petition to get it banned for 鈥渦sing the cover of LGBT rights to sell sex to children鈥.听
The is addressed by Catholic campaigner Caroline Farrow to the chief executive of the Advertising Standards Authority, Guy Parker, and the managing director of Cadbury UK, Louise Stigant. At the time of publication, it had attracted just over 30,000 signatures.听
However, the ASA has already considered complaints about the gay kiss in the ad and decided not to open an investigation. It made the decision on 22 January, assessing 40 complaints and judging that no advertising rules had been broken.
In regard to the petition, an ASA spokesman said: 鈥淎 鈥榮uper complaint鈥 itself would be treated as a whole. However, if we were to investigate an ad following a letter or petition, we would like signal in any published ruling how many complaints were attached to that petition/letter.鈥
The ad first aired on 4 January and celebrated 鈥渓ickers鈥, 鈥渂akers鈥, 鈥渄ippers鈥 and 鈥渆ggsperts鈥 from all walks of life as they enjoy the eggs in all their glory.听It also marked five decades of the Creme Egg.听
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